As the resurgence of psychedelic rock grows stronger in the UK and abroad, London-based Toy has risen to the top of the genre by developing a unique sound that combines numerous guitar effects pedals and keyboards, all of which are connected using Mogami ‘Cable for Life’ professional audio cables.
Toy began releasing records with Heavenly Recordings in 2010 to critical acclaim and fan devotion that landed them support gigs for The Horrors and The Vaccines. Billed as a band to watch by both The Guardian and the NME, they have continued to tour heavily throughout 2013, making stops at Glastonbury and Field Day Festivals and opening for Paul Weller and Wire.
With their second Heavenly LP due for release on December 8th, Toy will continue to perform throughout 2013 in NYC and Mexico and as the support act for Placebo’s European arena dates. This rigorous touring schedule creates the need for cables that are resilient to the demands of the road. As such, the band has chosen Mogami 2524 Premium Guitar and Patch cables.
Toy guitarist Dominic O’Dair comments: “We are using Mogami cables for our live shows and they are absolutely brilliant, we love them! We use a lot of effects pedals so it’s essential that our cables are dependable night after night. The old cables we were using would only last a few gigs until the connectors broke and they became defective, but the Mogami cables have proved to be indestructible.”
The Mogami 2524 Premium Guitar Cable utilises a high density shield and conductive PVC layer to eliminate handling noise with durable Neutrik Black and Gold connectors. The shielding, combined with an oxygen free copper core, allows a pure, uncoloured guitar sound to ring through. The Mogami ‘Cable for Life’ range is comprised of a 46 cables, including Guitar, Patch, Microphone, Studio Accessory, AES/EBU Interface, Analogue 8-channel multicore, and Digital 8-channel AES/EBU multicore cables.
For more information please contact Matthew Fletcher at [email protected] or call +44(0)208962 5000.
Mogami Cables can be purchased online at: www.mogami.co.uk
HHB Communications Limited
Founded in 1976 and located in London, HHB Communications is a global leader in the supply of professional audio technology. Serving in the broadcast, recording and media production sectors, HHB’s unique expertise is also recognised by major manufacturers and innovators, many of which have appointed the company as exclusive distributors of their products. The specialist division, Scrub, serves the needs of the television and film post production industry from premises in the heart of London’s Soho.